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Where will my ad appear?
Leadmatchup.com has access to over 525 million impressions per day in the U.S. and a leader in local searches. Your ad will also appear throughout the Leadmatchup.com distribution network - online yellow pages and local business searches for Web sites such as MSN, Lycos, About.com and many more!
When will my ad start running?
New Pay For Calls ads and changes to existing ads are subject to editorial approval that usually take 2 to 5 business days.
How is Pay For Calls different from Pay Per Click or other click-based advertising?
Pay For Call uses a phone call to your business as the billable event rather than a click to a Web site. While clicks are great for many businesses, serious buyers often make calls - so your chances of making a sale increases.
I am already using click-based advertising. Why should I try Pay For Calls?
Some customers click, some customers call. Calls to your sales staff may be a more efficient way to convert and retain customers than clicks to your Web site. Usually a combination of both helps you get results.
Do I need a Web site to use Pay For Calls advertising?
No, since the advertising drives calls to your phone, a Web site is not necessary.
What is the Leadmatchup.com network?
The Leadmatchup.com network is an extensive set of partners and alliances that expand the distribution of Leadmatchup.com search results and ads. We provide online yellow pages and local business search functionality to MSN, Lycos, About.com and many more! Leadmatchup.com is the #1 business directory in the U.S. and a leader in local search.
How does Leadmatchup.com work?
Leadmatchup.com is a local business search site. Customers who are looking for a business enter keywords and location information to find businesses that meet those criteria. Advertisers appear at the top of the listings with all other businesses listed in alphabetical order below.
Leadmatchup.com delivers targeted ready-to-buy leads to our advertisers. When customers come to our site, they are focused on buying and not browsing for articles or research as in the case of most search engines.
How much does Pay For Calls cost?
You get total cost control with Pay For Calls. You set your own monthly budget and decide how much each call is worth to you. You pay by the call at price you set up to your monthly budget amount. You can get started for as little as $100.00 per month. There are no set-up charges or prepayment required to get started.
Is there a prepayment or spending commitment?
There are no prepayments or deposits required. Your credit card will be charged at the end of each month for calls received. However, there is a minimum $100 spend for calls each month.
Does it cost extra to show my ads on all of the Leadmatchup.com Network sites?
No. One purchase gets you into the entire network - online yellow pages and local business searches for Web sites such as MSN, Lycos, About.com and many more!
Will I still be charged if I do not get any calls during the month?
If your ad is not active, you will not be charged for any calls. If your ad is active and just not receiving any calls, you will be charged a $15 minimum monthly spend amount.
Are there any long distance or other special phone charges?
No. You only pay for calls received from your ad at the price you have set.
What if the same user calls me several times in one day?
You will only be charged once for repeat calls from the same number within a 24 hour period.
What if the user gets a busy signal or they called the wrong number?
If the call is not connected there will be no charge. Any call that lasts less than 15 seconds will not be charged either.
How do I control the cost of my ads?
You can control the cost of your Pay For Calls ads by setting a monthly budget. Your monthly budget will not be exceeded.
Call charges are deducted from your budget until it is depleted. If your budget is spent before the end of the month, your ad will be taken offline until the following month so that no additional charges are incurred.
How do I get charged?
Your credit card will be charged at the end of each month for calls received. If your monthly budget is in excess of $500, your credit card may be charged more than once per month (in $500 increments) up to the amount you have selected. Your credit card will be authorized when you first set up your Pay For Calls for the full amount of your budget.
What reports are available to me?
There are two kinds of reports for Pay For Calls accounts: standard and enhanced. Standard reports include summary information on the number of calls, and detailed call data including: date, day, time of call, call length, billing status, and caller phone number.
Enhanced reports are available for just $10.00 more per month. You get everything on a standard report: date, day, time of call, call length, billing status and caller phone number. You also receive valuable address information for customers: caller name, caller address, city, state and ZIP code when available. Charts, graphs and ZIP code analysis help you accurately track what areas are your biggest market.
How do I get the enhanced reporting package?
During the ad set-up process, you can choose to add enhanced reports. If you have more than one ad, the $10 monthly fee gets you enhanced reporting for all of them.
Will missed calls appear in my reports?
Yes, missed calls will appear in you Pay For Calls reporting. This gives you an excellent opportunity to call the customer back and talk to them about your business.
Is there an approval process for Pay For Calls ads? If so, what is the turnaround time for approvals?
Yes, our approval process ensures ads meet our publishing policies. All new Pay For Calls ads, and changes to existing ads, are subject to editorial approvals that usually take 2-5 business days after submission.
How much text can I have in my ads?
Pay For Calls headlines are limited to 50 characters. The ad description can contain up to 70 characters. There will also be a link to your business profile so that customers can learn more about your business.
What is the destination phone number?
After customers call the tracking number, they will be transferred to the destination phone number. It can be your regular business phone number, or you can use a phone number that is set up specifically to handle inbound calls. The destination phone number will not be visible to users in your ad.
My business is mostly local. Can I have a local area code?
Yes. Unlike other call-based advertising, you have the option to select a local or toll-free area code to display in your ad. This feature ensures that an inappropriate phone number will not confuse your target customers.
Can my ad show a toll-free tracking number?
Yes, you can select to a toll-free area code to appear in your ad. Neither you nor your customer will pay long distance charges.
Can I have more than one ad?
Yes. You can use multiple ads to address each product or service you are offering, as well as each target audience you want to reach. Each ad will have a different tracking phone number so that call activity will be tracked separately. There is a $20 per month charge for each additional ad.
Do I have to create a new ad if all I want to do is change my title?
Headlines are not editable for locally targeted ads. They always default to your business name to match your local listings. Nationwide, State and Metro headlines can be changed.
Is a Web site required for Leadmatchup.com Pay For Calls?
No. The advertising drives calls to your phone, so a Web site is not necessary.
What is a Business Profile?
A Business Profile is a text-based Web page that describes your business. You provide important business information such as products and services, brands, credit cards accepted, hours of operation and more. It also includes the tracking phone number so that customers can call once they've learned more about your business. A link to your Business Profile is included in your Pay For Calls ad.
Can I include my Web site URL in my Pay For Calls ad?
No. Because Pay For Calls ads are designed to drive calls to your phone, Web site addresses are not included in the ad.
Can I use the unique tracking number in other forms of advertising?
This is not recommended. It will inflate your call reports and prevent you from knowing how many calls were generated from your Leadmatchup.com ad versus other advertising. You will be charged for each call, regardless of the source.
What are your editorial guidelines?
We conduct two types of reviews on Pay For Calls ads: - Relevancy - "Relevancy" means that the categories you select are related to your ad headline and description. - Content - Content audits review ad punctuation, grammar, syntax, and excluded items to make sure ad text is in order.
Can I target my ad to geographic locations?
Your Pay For Calls ad will be most effective if you target the right audience. Where are most of your customers located? If you're a local barber, it makes sense to target your local area. If your services or products are more widely available, expand your reach for potential customers to your entire metro area, your entire state or nationwide.
Does targeting by location affect where my ad will appear?
Yes. The first five spots on each search results page are reserved for Pay For Calls and Pay Per Click ads targeted nationally, by state, and by metro area; the next three are for local ads targeted to a specific city. An ad's position among national, state and metro area targeted ads is based on its relevance to search criteria a user has entered. Location relevance returns ads that most closely match the location information that users have entered.
For example, a user looking for a hardware store in Cleveland would consider a hardware store in Cleveland to be more relevant than a hardware store somewhere in the state of Ohio. Leadmatchup.com would give precedence to the advertiser who targeted the Cleveland metro area over the advertiser who just targeted the state of Ohio.
If the same user does not include Cleveland (only enters Ohio as the search criteria), then advertisers targeted to the state of Ohio and nationwide will display. Advertisers who only targeted the Cleveland or Cincinnati metro areas will not be shown.
Can I tailor my ads to serve different areas?
Yes. It's a great way to position your business with potential customers! You will simply need to create a separate ad for each target area to be addressed.
Can my ad target regional areas (multiple states or metro areas)?
No. At this time you can only target areas in relation to your business location - one city, state, or metro area.
What is a category?
A category is a type of business, or line of business (i.e., Hotels, Attorneys, Florists, etc.). Categories are part of the Leadmatchup.com search methodology. When users enter a search term they are often presented with a set of categories from which to choose. Your ad will appear when a user selects a category in which your ad appears.
What are the advantages of categories vs. keywords?
Leadmatchup.com simplifies the process by using pre-defined categories customers are already familiar with. They've been tested and refined over years of publishing yellow pages directories. You can bid in categories proven to have a high degree of search relevancy. This eliminates the burden of having to test thousands of keywords and keyword combinations.
How do I know what category is appropriate?
When you choose your categories you enter keyword terms and search for categories that are related. You can search as many times as you like to find the most appropriate categories. You can also browse all our categories by selecting broad topic areas and drilling down to more specific categories.
What is a bid?
Your bid is the maximum amount you would pay for a call from a potential customer. Generally, the more your bid, the greater your chance to appear higher in the listings. Our auto-bidding tool ensures that you will only pay 1¢ more than the next highest bidder at the time of a call.
What is the minimum bid amount per call?
The minimum bid is the least amount you can bid for a call. It ranges from $2 to $6 per call based on the categories you select.
How long does it take for bid changes to be updated?
You can monitor and make bid changes in real-time. However, changes to what is published on the Leadmatchup.com network are refreshed only once daily, so they will be in place the next business day.
What is my price per call?
Your price per call is the amount you actually pay for a call. Your price per call will never be more than your bid, and will always be only 1¢ more than the next highest bidder at the time of a call.
What is Auto Bid?
Our Auto bid tool guarantees you never pay more than you have to. Auto bid compares your bid to that of other bidders. You will only be charged 1¢ more than the next highest bidder to stay at the top.
How much should I bid?
Your bid amount depends on how much a call is worth to you. There are number of ways to decide how much a click is worth, but a simple formula may be useful to calculate a bid amount:
Bid amount = (average sale) x (profit margin %) x (call conversion rate %)
This method calculates a break-even bid amount. You can then decide to move it up or down based on your particular marketing objectives.
Our Auto Bid feature is designed so that you don't have to worry about competitors' bids. If you set the maximum price you are willing to pay for a lead, Auto Bid will make sure you pay the minimum amount necessary. Your bid will never be exceeded and it is adjusted downward to save you money.
If I have the highest bid, will I appear first?
Bid rank alone does not determine your ad position in search results. Ad position is also based on the ad's relevance to search criteria a user has entered. Factors such as targeted locations and categories are also used to determine ad position.
How are ads ranked?
Ad position is based on bid rank as well your ad's relevance to search criteria a user enters such as location and keywords (i.e., categories).
Location relevance returns ads that most closely match the location information that users have entered. For example, a user looking for a hardware store in Cleveland would consider a hardware store in Cleveland to be more relevant than a hardware store somewhere in the state of Ohio. Leadmatchup.com would give precedence to the advertiser who targeted the Cleveland area over the advertiser who just targeted the state of Ohio.
Keyword relevance applies when a consumer chooses to narrow their search results by using a keyword. For example, if a consumer performs a search in the motorcycle category in Dallas and then refines that search for the brand Yamaha, then advertisers who selected Yamaha as a keyword would be placed ahead of others in the search results.
Is there a way to maintain the number one position?
There is not a way to constantly maintain the number one position because competitors can change their bids. If you want to maintain the number one position within your search criteria you will need to monitor bids and update yours accordingly.
Do Pay For Calls ads compete with Pay Per Click ads for ranking?
Yes. Since calls are generally more valuable, but less frequent, than clicks an algorithm calculates placement of Pay For Calls and Pay Per Click ads within the same real estate at the top of search results pages.
How can I view the top bids?
When you set up or modify your Pay For Calls bids you will be able to see the top bid in your categories. This will give you an idea of the bid required to get the top spot. However, bids change and there is no guarantee that you will stay in the highest position. You should check your bid status often to maintain your position.
Will I still be charged if I do not get any calls during the month?
If you don't have any active ads, you will not be charged for any calls. If your ads are active and just not receiving any calls, you will be charged a $15 minimum monthly fee.
How much does Pay For Calls cost?
You get total cost control with Pay For Calls. You set your own monthly budget and decide how much each call is worth to you. You pay for each call at the price you set up to your monthly budget amount. You can get started for as little as $15.00 per month. There are no set-up charges or prepayment required to get started.
How do I control the cost of my ads?
You can control the cost of your Pay For Calls ads by setting a monthly budget. Your monthly budget will not be exceeded.
Call charges are deducted from your budget until it is depleted. If your budget is spent before the end of the month, your ad will be taken offline until the following month so that no additional charges are incurred.
How is my account funded?
Your account is funded when you set your monthly budget, agree to our terms and conditions, and provide your credit card information at checkout.
If I have more than one ad, can I set a budget for each one?
No. Your monthly budget is set for all Pay For Calls ads.
Is there a prepayment or spending commitment?
There are no prepayments or deposits required. Your credit card will be charged at the end of each month for calls received. There is, however, a minimum charge of $15 for calls each month.
How do I choose my monthly budget?
You can simply set a flat rate that you would like to dedicate each month, or you may preferto calculate your estimated cost using the traffic and call information provided while bidding. Remember, you can modify your budget at any time to meet your advertising needs.
How does Leadmatchup.com keep my ad below my monthly budget?
If your budget is spent before the end of the month, we will take your ad offline until the following month so that no additional charges are incurred.
How often can I change my monthly budget?
You can modify your budget as often as you like.
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