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Media Buy |
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Leadmatchup.com provides internet advertisers, marketers and ad agencies with leading-edge targeting solutions that enable them to reach specific target audiences on the internet.
LeadMatchup offers different services that enable advertisers to reach specific audiences online. Leadmatchup develops, targets and places online advertising campaigns that reach advertisers' desired audience , while driving advertising revenue for web publishers. This is a great business model that benefits advertisers as well as web publishers. Leadmatchup delivers these services through its premium and performance ad networks.
The world of Internet advertising is in constant flux. New and innovative interactive advertising options are constantly being introduced like geographically and behaviorally-targeted advertising. Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.
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We work with you to develop a media strategy, conduct media research, create a media plan and ultimately to launch and optimize your online ad campaign. For direct response internet advertisers, we commonly develop online media plans revolving around small test buys of $5,000 - $10,000 plus service fees. For larger media buying clients with budgets in excess of $100,000,Leadmatchup.com typically works on a combination fee + media commission basis.
Online advertising and methods of targeting we typically consider include:
- Text ads
- Email Newsletters, Classified Ads and Sponsorships
- Display Ads (banners, leader boards, skyscrapers, large boxes and other sized graphical ads)
- Keyword Ads
- Contextual Ads (ads targeted by the content on a page)
- On-Site Sponsorships
- Behaviorally-Targeted Ads (ads displayed by user behavior)
- Advertorial (Paid-For Editorial)
- Advertisements in Downloads (“adware”)
- Rich Media Advertising (Flash ads, interstitials, streaming audio/video and more)
- Regional Advertising (directly target your city, state, or region)
- Video Ads
Different types of media spend:
- CPC ( Flat Fee Per CLick )
- CPM
- CPV
- CPP
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